Subscribe:
RSS feed
"faire en sorte que nul ne puisse ignorer le monde, nul ne puisse s'en dire innocent" (JP Sartre)
November 16, 2011
November 6, 2011
Selective hearing: are you Siri-ous ?
I am amazed to see how much people hear only what they want to hear or even worst they do not listen if they do not hear what they expected to hear. Selective hearing/listening is a common habit even among journalists. We have had a very good example in the last weeks with the introduction […]
Zappos: happiness as business model
October 16, 2011
Let’s be frank, I am not objective when I talk about Zappos because this brand does embody all the business values I believe in : customer relationship, employees consideration and suppliers respect. All this made possible thanks to one value : Happiness. Yes, it is possible, it does work and I have visited them to […]
Steve Jobs: emotions and values matter
October 9, 2011
Steve Jobs died last Thursday. This is a sad story. I could write about all the amazing products he created, Apple success or Pixar creations. I will not. Many did and it was necessary, to be remembered. I had been admiring Steve Jobs for 15 years. For me, he has created the ultimate customer experience. He […]
Posted in: Uncategorized
Think twice before promising
September 30, 2011
Reading David Meerman Scott’s post the other day, I wondered why we are so surprised to get what we have paid for ? Why the efficiency of a company has become an asset ? Probably because many brands promise but are not able to deliver. Quite bad when you know that Word Of Mouth (WOM) […]
Quality time: is the society going too fast ?
September 24, 2011
Looking at people in the streets of Paris (like most cities in the world), I am always amazed by the fact that they are almost running. Running to go to work, running to go back home, running to catch a train, running because they do not have enough time to live. This increasing speed shows that […]
October 30, 2011
0